Protect
Your Investment
Give your car the care it deserves
True
PROFESSIONALS
FROM A passion TO A business
16
year veterans Gary and Diana Bean keep learning and growing
their detail business. Like many detail experts, Gary's
idea to start Every Detail Auto Care began as a passion
in the back of his garage more than 15 years ago. As the
business began to build a loyal base of clients, Gary
decided to open up his own shop, and slowly built a small
business. However it was not until three years ago, when
his wife Diana entered onto the scene, that the business
really began to take off.
When
Diana came on board, they established a marketing plan
and started advertising on a daily basis. The result?
The business exploded. They started advertising on billboards,
began making and handing out fliers promoting their services.
They also put their company logo and phone number on vehicles,
serving as traveling billboards."Most
everyone knows our big red truck," Diana exclaims.
"We also have a 30 second commercial running in Lodi
and Stockton."
Today
the business has four full-time employees and five bays.
More than 99 percent of the stand-alone detail shops business
comes from pick up and delivery. "When you are professional
in what you do and treat the customer right, people respect
that, then they tell their friends and family...and it
just snowballs."
So
the business is growing and customers are satisfied, but
for those of us non-mechanical types, the question remains.
What
exactly is detailing? And why do you need it?
Diana
paints this familiar picture. "As a car owner, you
have made a considerable investment in the purchase of
your vehicle. Transportation is usually the second most
important expenditure a person makes. You have to be pro-active
and not reactive. You just made this huge purchase, you
are still in sticker shock and protecting this investment
is far from your pocket book. At the time of purchase
you have been told that you do not need to ever wax your
car because it has a clear cost or you are thinking, 'I
can do this myself, on the weekends, before or after the
kids' sports or after I mow the yard I will get out the
wax and protect my car.' Sometimes it happens, most of
the time, not. So what really happens is the new investment
gets neglected, and time gets away." Now what do
you do?
Here's
where professional detailing comes in and why it has become
part of the expanding market of service products offered
to meet the frantic pace kept by many of today's consumers.
Here's more explanation of what detailing is and why it
matters.
We
offer you information of what professional detailing is
and what Every Detail Auto Care offers. We hope this help
you to make an informed decision about your auto care
needs. We invite you to visit our newly remodeled facility
at any time and will be happy to answer any question you
have. Please call us at (209) 369-BUFF (2833).
WHEN
YOUR CAR WANTS TO BE DETAILED
